The below article from Business Insider cites that 65% of the population went to movies weekly in 1930 vs 10% in the modern era: Because while there were less people, again there were much fewer entertainment options. I wouldn't use population as a factor personally, if the data was available, total tickets sold at the box office in a year should be the comparison metric. Movies like Snow White and Gone with a Wind came out in a totally different era and so many things have changed since then, I don't see the inflation adjusted numbers as remotely valuable. Personally I just don't find the comparisons useful at all. You could also argue that demand for individual movies is impacted by the increase in major releases along with all of the competition from other entertainment options which didn't exist in the mid-1900s. Surely ticket prices outpacing economic growth by 2x would impact demand and total tickets sold. But if you check what $0.23 in 1937 dollars is worth in 2018 using an inflation calculator, you get around $4. Today the average ticket price is $9.14 which is what is used to calculate the inflation adjusted box office return. There are several flaws with how Box Office Mojo does it (they just use average ticket price per year), the most simple being that movie ticket price increases have outpaced actual economic inflation.Īs an example, the average ticket price in 1937, when Snow White came out, was $0.23. Personally, I'd like to see someone who tries to adjust box office returns using more complex methodology.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |