Describe how environmental, economic and demographic environments affect marketing decisions and the ability for a company to serve its customers.Explain company wide strategic planning, the marketing forces and how marketing management functions.Define what marketing is and discuss its core concepts.Students who successfully complete this course will be able to: Students will combine these activities to develop a true marketing plan for a real company. The course topics include, but are not limited to, marketing communications, pricing strategies, ethics, e-commerce, and product life cycles. This course will examine the basic principles of marketing, including looking at the “hot buttons” of a consumer (what it is that makes them take action) and how to capitalize on this knowledge.
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